W PRAGUE, AN ICONIC REVIVAL OF GRAND HOTEL EVROPA
Prague has long been revered as one of Europe’s most captivating cities, steeped in centuries of history, architecture, and culture. And now, with the highly anticipated debut of W Prague, the Czech capital welcomes its first W Hotels property—a groundbreaking addition to the city’s luxurious hospitality scene.
W Prague, housed in the former Grand Hotel Evropa, a storied Art Nouveau gem, ushers in a new era of luxury lifestyle, seamlessly blending rich historical heritage with bold, visionary design. A stunning revival that celebrates both the old and the new, W Prague promises to be a dynamic destination for travelers seeking an unforgettable experience in Central Europe.
Nestled in the heart of Prague on the iconic Wenceslas Square, W Prague occupies a landmark building that has witnessed decades of history, from early 20th-century opulence to modern-day transformations. The hotel’s entrance is not just the opening of a property; it marks a reinvention of a cultural institution. This renovation taps into the city’s past while ushering in an exciting future, making the hotel a social hub for both locals and visitors, a place where contemporary luxury meets Bohemian charm.
The design of W Prague is a powerful reflection of the city’s dual identity—where centuries-old history melds with a forward-thinking, progressive spirit. With its meticulously crafted spaces, state-of-the-art facilities, and bold artistic vision, the hotel is an embodiment of the W brand’s ethos: to create an immersive, boundary-pushing hospitality experience. W Prague is part of Marriott Bonvoy’s portfolio, joining an ever-growing family of W Hotels in Europe, including W Rome and W Budapest. W Prague encapsulates the brand’s commitment to redefining luxury hospitality by blending design, art, cuisine, and service into one seamless experience.
A Masterful Blend of Heritage and Innovation
The creative vision behind W Prague was brought to life by internationally acclaimed architects Benoy and the award-winning global design studio AvroKO, working in collaboration with local designers Chapman Taylor. Together, they reimagined the space to honor the building’s historical roots while embracing contemporary innovation. The color palette throughout the hotel pays homage to the original tones of the Art Nouveau facade, featuring natural earthy hues like terracotta, beige, and dark grey, alongside a striking green for the stucco decorations.
One of the most notable design elements is the addition of a sleek, nine-story, elliptical-shaped contemporary wing, created by DAM Architecture. This addition introduces modernity to the hotel while complementing the grandeur of the original structure. The integration of old and new architecture creates a harmonious flow between the heritage building and the progressive design of the new wing, crafting a unique sense of place.
The design concept draws inspiration from Prague’s nickname, “The City of Gold,” with the theme of the “Golden Elixir” symbolizing a fusion of tradition and innovation, nature and industry, and reality and fantasy. This theme is reflected throughout the hotel, from the grand façade to the inviting communal spaces. A striking element of this theme is the Fantastical Garden, an imaginative and dreamlike installation inspired by Czech artist Alphonse Mucha. The garden is a whimsical passageway adorned with flora, fauna, and cascading floral chandeliers, creating a sense of enchantment for every guest who walks through it.
Rooms That Tell a Story
Each of the 161 guest rooms and suites at W Prague offers a distinctive blend of Art Nouveau elements and contemporary design. The accommodations are rich in color and texture, reflecting the city’s artistic heritage while providing a luxurious, modern retreat. Guests will find that the rooms have been designed with a thoughtful balance of form and function, providing both aesthetic beauty and practical comfort.
The E-WOW Suite, located on the 8th floor, offers guests the opportunity to experience the hotel’s full range of luxurious amenities while taking in sweeping city views. The suite’s interior design nods to the architecture of the new wing, combining elements of modern design with the ornamental details of Prague’s Art Nouveau legacy. The suite’s spacious layout features separate zones for rest, entertainment, and work, catering to the needs of today’s sophisticated traveler.
In contrast, the WOW Bohemia Duplex, located in the heritage building, celebrates the hotel’s historical roots. The suite’s double-height ceilings, exposed beams, and intricate arch windows evoke the elegance of Prague’s early 20th-century design. Rich hues of grenache and deep, theatrical curtains lend an air of sophistication, while skylights flood the space with natural light. This duplex is a true sanctuary, offering a blend of old-world charm and modern luxury.
Transformative Art and Installations
The art at W Prague is just as compelling as its architecture. Curated by Adam Ellis Studio and local artists, the hotel’s art installations are both thought-provoking and visually stunning. The psychedelic wall art at the Bisou bar creates a vibrant atmosphere, while a Fantastical Garden mural by Michael Škapa takes center stage in the W Lounge Garden, bringing an ethereal element to the hotel’s social spaces.
In the restored atrium, guests will marvel at the crystal installation by Preciosa Lighting and Pavla Doležalová, which brings the Bohemian heritage to life with a mesmerizing “dripping” effect. The handcrafted crystals shimmer and glow, transforming the space into an elegant and dramatic backdrop for the hotel’s social events.
A Culinary Journey Like No Other
W Prague also introduces a new era in dining, bringing together world-class culinary experiences in a variety of vibrant settings. The revival of the iconic Grand Café, once the gathering place for Prague’s social elite in the 1920s, signals the return of a beloved tradition. Partnering with Monaco-based restaurateur Riccardo Giraudi, the hotel will feature Le Petit Beefbar, an upscale bistro focused on premium and locally sourced meats, presented with global culinary flair. The focus is on shared plates and innovative presentations, pushing the boundaries of the traditional steakhouse.
The W Lounge, located in the contemporary wing, serves as the social heart of the hotel. This multi-functional space transitions effortlessly from a peaceful daytime retreat to a lively evening hotspot. Guests can enjoy signature cocktails, tapas-style plates, and a curated music experience set by the hotel’s resident music curator, Adriana Mižigárová. The adjoining W Lounge Garden offers a serene escape, allowing guests to relax amid lush greenery while still being connected to the city.
At the top of the hotel, Above Rooftop is a seasonal outdoor bar offering panoramic views of the Prague skyline. This chic rooftop terrace is the ideal spot for guests to unwind while sipping refreshing cocktails, enjoying delicious bites, and soaking up the vibrant atmosphere.
For those seeking something more intimate, Minus One, located in the basement, promises an immersive, sensory experience. Here, award-winning mixologist Jan Šebek creates innovative cocktails and reimagined classics, perfect for guests looking for a more exclusive and sophisticated bar experience.
An Urban Sanctuary at AWAY Spa
After a day of exploring Prague or engaging in business, guests can unwind at the AWAY Spa, a sanctuary designed to help guests recharge and rejuvenate. The spa features WET, the brand’s signature pool, offering a tranquil space to relax. Other features include a thermal suite with a sauna, steam room, and whirlpool, as well as the All Seasons Water Journey, a multisensory experience that mimics the sensations of all four seasons. For those looking to de-stress further, the AWAY Spa offers a range of luxurious treatments, including signature massages and facials.
For fitness enthusiasts, the FIT gym is equipped with state-of-the-art Matrix equipment, while the Fitness on Demandservice provides a range of virtual workout classes. The hotel’s running club offers guests the chance to explore Prague’s scenic routes, creating a unique way to connect with the city.
A New Chapter for Prague
With its bold design, cultural reverence, and dynamic offerings, W Prague is set to become the beating heart of Prague’s luxury hospitality scene. Whether visiting for business, pleasure, or a little of both, W Prague offers a multi-sensory, immersive experience that honors the past while embracing the future. A testament to the city’s rich heritage and forward-thinking spirit, W Prague is redefining what it means to stay in Prague.
To book your stay at W Prague, visit www.wprague.com or follow @wpraguehotel for the latest updates and promotions.
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