W AMSTERDAM TO OPEN IN SEPTEMBER 2015

By: Christian Stan

The city’s newest tot spot to connect and exchange, W Amsterdam is set to transform the Dutch hotel scene with its cutting-edge design and Whatever/Whenever service.

Located between the renowned Dam Square and the city’s iconic canal district, right behind the Royal Palace, W Amsterdam is at the epicentre of Amsterdam’s dynamic and energetic cultural scene. W Amsterdam will open its doors to global and local trendsetters on September 21st and the W Insider, a signature role at all W Hotels that connects the destination’s tastemakers and worldly jetsetters, will be ready to provide guests with insider access to the hottest venues and experiences in the Dutch capital.

Housed between two iconic properties – the ‘Exchange’, the former Telephone Exchange building, and the ‘Bank’, originally the KAS Bank, the 238-room* W Amsterdam was designed by Office WINHOV, who were responsible for the structural design of the buildings and BK Architects, who imagined and created the interiors. The hotel will mix the individual personalities of both buildings, bringing the historical structures back to their original state while incorporating contemporary and luxurious features.

The Exchange building is a visionary structure made up of interesting lines, integrated spaces and captivating views that echo its previous role of connecting the people of Amsterdam with the rest of the world. The Bank building, opening fully in late 2015, will house 66 sophisticated guest rooms, the AWAY Spa and X Bank, an immersive creative incubator concept space that connects local design, fashion and music talents.

For visitors looking to stay and play, the 238* stylish guest rooms – including 21 suites, two WOW suites and two lavish Extreme WOW suites – the brand’s take on the Presidential suite, are the ultimate in stylish relaxation. Guests will be able to enter their rooms using SPG Keyless, the hospitality industry’s first keyless entry system allowing guests to use their smartphone or Apple watch as a room key.

Guests checking into W Amsterdam will be whisked to the rooftop, located on the sixth floor of the Exchange building, where they enter W Lounge, W Hotels’ reinterpretation of the traditional hotel lobby. Globetrotters will be treated to impressive 360-degree views over the city’s canal houses and buzzing streets, as well as unique music programming and an original drinks menu specially created by the dynamic Fabulous Shaker Boys. The East View terrace will allow guests to take a sip as they soak up the energy and sounds of the city.

Rooms at W Amsterdam will be available from €350 per night. For more information visit www.wamsterdam.com or follow @WAmsterdamHotel on Twitter and Instagram and hashtag #WXXX.