THE HOME OF LUXURY AT ITB BERLIN PROMISES AN EXCLUSIVE EXPERIENCE
AT ITB Berlin 2025, the luxury travel segment is set to take center stage in a new and exciting way. From March 4 to 6, the Home of Luxury will be hosted in an entirely new venue—the iconic Palais am Funkturm, adding a new layer of exclusivity and sophistication to an already impressive gathering.

This shift of The Home of Luxury to the Palais am Funkturm, one of Berlin’s most striking and historic locations, marks a major transformation for the luxury travel industry’s presence at ITB Berlin. For the first time, luxury travel professionals will have access to an elevated platform designed to foster high-level networking, business discussions, and intimate events, creating the ideal atmosphere for forging meaningful connections.
A New Era of Exclusivity: The Palais am Funkturm
The move of The Home of Luxury from the previous location in Marshall Haus to the Palais am Funkturm signifies more than just a change of address; it’s an intentional step towards providing luxury travel exhibitors with a premium experience. The Palais, known for its breathtaking architecture and prime location, offers an unparalleled setting for luxury providers and their buyers to meet. With its proximity to the ITB Buyers Circle Lounge—the designated area for top-tier buyers from the global tourism industry—this new venue sets the stage for high-caliber business interactions in an intimate and focused environment.
The Palais am Funkturm offers a welcome respite from the hustle and bustle of the wider exhibition space. This exclusive enclave allows luxury brands and buyers to engage in quiet, productive discussions, making it the perfect place for establishing new partnerships and deepening existing business relationships. Attendees will enjoy direct access to the main entrances and exhibition halls, while also benefiting from a more secluded space for in-depth meetings and personalized interactions.

Tailored Networking and Events for Luxury Travel Professionals
The Home of Luxury isn’t just a physical space; it’s a thoughtfully designed platform aimed at facilitating the specific needs of the luxury travel sector. In addition to providing prime meeting locations, the Home of Luxury offers a host of value-added services to its exhibitors, including free cloakrooms and catering. Furthermore, exhibitors can use the ITB Match & Meet tool to pre-arrange meetings with potential business partners, ensuring a streamlined and efficient experience throughout the event.
This year, the event program within the Home of Luxury promises to be both varied and engaging, with a selection of exclusive networking opportunities, interactive sessions, and high-profile events. Among the highlights is the Buyers’ Breakfast, a chance for exhibitors and buyers to start the day with casual conversations over breakfast. Additionally, the Connoisseur Circle Evening Event, hosted by the luxury lifestyle publication, will give attendees the chance to network in a relaxed yet upscale environment.
A key feature of the Home of Luxury at ITB Berlin 2025 will be the Meet the Media sessions, which will take place every afternoon throughout the event. These sessions will bring together luxury travel providers and media representatives, offering exhibitors the chance to discuss trends, share news, and garner coverage for their brands. This initiative underscores the growing importance of media partnerships in today’s luxury travel marketing strategies.
One of the more exciting additions to ITB Berlin 2025 is the offering of guided tours, designed to help trade visitors navigate the show. These tours will be led by industry experts, providing tailored insights into the luxury travel segment. One of the tours will focus specifically on the Home of Luxury, offering a deeper understanding of the latest trends and innovations in the high-end travel market. These expert-led excursions will be an invaluable resource for anyone looking to explore the luxury offerings in greater detail.
Spotlight on Luxury Travel Trends and Innovation
While the exclusive networking opportunities and events are a major draw, ITB Berlin also offers an important platform for exploring the future of luxury travel. In keeping with this year’s theme of “Pioneer the Transition in Travel & Tourism. Together,” the ITB Berlin Convention will host a session on Impactful Luxury Hoteliers: Redefining Luxury with Purpose. Set for 6 March at 11:20 AM, this session will delve into how pioneers in the luxury hotel industry are pushing the boundaries of sustainability and social responsibility, proving that luxury and purpose can—and must—go hand in hand.
These discussions are not just about the future of luxury travel, but also about how luxury providers are innovating to meet the evolving expectations of today’s affluent travelers. From cutting-edge eco-friendly hotel designs to bespoke travel experiences that go beyond opulence to deliver genuine cultural immersion, the Home of Luxury will showcase the future of high-end travel that’s more thoughtful, purposeful, and sustainable than ever before.

Exhibitors You Can’t Miss
The Home of Luxury at ITB Berlin 2025 will feature some of the most prestigious names in luxury travel, with a diverse range of exhibitors offering bespoke experiences and services. Renowned brands like Abercrombie & Kent, Hi DMC, Koh Jum Beach Villas, Grupo Vidanta, and Lobster Experience will be showcasing their products, services, and exclusive destinations, giving buyers and industry professionals a first look at what’s new in the world of luxury travel. Whether you’re looking for tailor-made itineraries, private villas, or exclusive experiences, the Home of Luxury promises to offer something for every discerning traveler.
Registration Details
For those in the luxury travel sector, there is still time to register for ITB Berlin 2025. Luxury providers have until February 21, 2025, to sign up for the Home of Luxury, while buyers can still register until the end of January. With the exclusive setting and curated events designed specifically for luxury professionals, the Home of Luxury promises to be an unmissable part of ITB Berlin.
For more information or to register, visit the official ITB Berlin website.
Looking Ahead
As ITB Berlin continues to evolve, the luxury travel segment remains at the forefront of innovation, with the Home of Luxury in 2025 serving as a testament to the growing demand for high-quality, immersive travel experiences. Whether you’re a luxury travel provider looking to expand your network or a buyer in search of the latest trends, the Palais am Funkturm will offer the perfect environment for building lasting business relationships while discovering the future of the luxury travel industry.
Join the global luxury travel community this March in Berlin, and be part of an unforgettable experience at ITB Berlin 2025.
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