THE EDITION HOTELS TO EXPAND TO ICELAND IN 2018
The Reykjavik EDITION hotel will open in Iceland in 2018. EDITION, the first true luxury-lifestyle brand, combines the personal, intimate, individualized and unique hotel experience that Ian Schrager is known for, with the global reach, operational expertise and scale of Marriott International. Marriott International will manage the hotel under a long-term agreement.
The 250-room hotel will be located on the harbor waterfront in the heart of downtown Reykjavik, immediately adjacent to Harpa, the city’s award winning concert and conference hall.
Now open in New York, London, Miami and Istanbul, EDITION Hotels has marked the next chapter in the lifestyle hotel story. This delicate balancing act encompasses, for the very first time, not only great design and true innovation, but also great personal, friendly, modern service as well as outstanding, one-of-a-kind food, beverage and entertainment offerings “all under one roof”. The authenticity and originality that Ian Schrager brings to this new brand coupled with the global reach of Marriott International results in a truly distinct product that sets itself apart from anything else currently in the marketplace.
Each hotel with its rare individuality, authenticity, originality and unique ethos reflects the best of the cultural and social milieu of its location and of the time. Although all of the hotels look completely different from each other, the brand’s unifying aesthetic is in its approach and attitude to the modern lifestyle rather than its appearance.
EDITION is about an attitude and the way it makes you feel rather than the way it looks. Sophisticated public spaces, finishes, design and details serve the experience, not drive it.
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