SINGAPORE AIRLINES TO LAUNCH “FLIGHTS TO NOWHERE” IN OCTOBER
By the end of October, we may see Singapore Airlines take to the skies once again on commercial flights. These flights aim to ferry around domestic passengers on no-destination trips. Dubbed ‘flights to nowhere’, these are slated to take off from Changi Airport and land back there three hours later.
With borders still closed for leisure travel, such flights will help generate revenue for the ailing airline, especially after reporting an SG $1 billion loss for the financial year’s first quarter. Passenger carrier numbers had also dropped 99.5% for the flag carrier.
To make the flights more attractive, it may come bundled with staycation options, limousine rides, and airport shopping vouchers reports Bloomberg.
Director at Singapore Air Charter, Stefan Wood is confident the flights will be in high demand. As cited in The Straits Times, his firm carried out a survey that revealed 75% of respondents was willing to pay a sum to sit on SIA once again.
Almost half are willing to fork out SG$288 ($210) for an economy class seat, while 40% sees SG$588 ($430) as a fair amount for a seat in business class.
Wood’s firm was previously in talks with Singapore Airlines to provide these flights to nowhere collaboratively. However, SIA has expressed interest to conduct the flights on its own, which Wood accepts.
Flights to nowhere are gaining popularity over the past few months. Airlines have been extremely creative in branding these flights as a once-in-a-lifetime opportunity.
For Starlux Airlines, a Taiwanese carrier, it branded its no-destination flights as a chance to “Fly to the Moon”. Specifically, the flights, which will take place on October 1st and 2nd, aim to take passengers on a journey “close to the moon”.
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