THE FUTURE OF TRAVEL TAKES PLACE AT ITB BERLIN 2025
Get ready for an electrifying experience at the ITB Berlin Convention 2025, a must-attend event for anyone shaping the future of the travel industry. Set against the iconic Berlin Exhibition Grounds from March 4 to 6, this year’s convention will immerse attendees in the theme “The Power of Transition Lives Here,” capturing the essence of the travel industry’s dynamic evolution.
Over the course of three days, more than 400 global thought leaders will gather to deliver cutting-edge presentations, debates, and in-depth discussions. With over 200 sessions spread across 17 specialized theme tracks, ITB Berlin 2025 promises a wealth of insights into emerging trends, innovations, and ongoing projects. This event offers a prime opportunity for networking, learning, and discovering what’s next in travel.
A New Way to Participate: In-Person and Virtual Access
For the first time ever, ITB Berlin 2025 offers the option to stream sessions live via the ITB Navigator, allowing virtual attendees to tune in from anywhere. Later, the sessions will be available on the ITB Berlin YouTube channel for on-demand viewing. The ITB Navigator also provides a comprehensive guide to exhibitors, event programs, and detailed hall maps, ensuring you won’t miss a beat during your visit.
The Four Stages: Insights for Every Sector
The ITB Berlin convention is divided into four distinct stages, each tailored to different facets of the travel industry:
- Orange Stage (Hall 7.1): Focused on marketing, sales, and long-term sustainability, this stage will feature notable speakers like Mitra Sorrells and Zoritsa Urosevic, who will explore how brands are navigating the changing landscape.
- Blue Stage (Hall 7.1): A hub for tour operators, airlines, cruise companies, hoteliers, and other industry leaders, this stage will tackle critical topics such as the impact of AI on destination marketing. Dimitrios Buhalis and Vicki Miller are just some of the experts sharing their vision of the future.
- Green Stage (Hall 3.1): This stage offers a deeper dive into niche markets and special interest offerings. One exciting addition this year is the Corporate Culture Clash Track, examining the evolving dynamics of workplace culture in the travel sector.
- Red eTravel Stage (Hall 6.1): Digital transformation takes center stage here. Explore cutting-edge topics like AI, the metaverse, hyper-personalization, Web3, and blockchain technology, all reshaping marketing and sales in the travel industry.
The ITB Transition Lab: Future-Focused, Data-Driven Insights
For the first time, the ITB Berlin 2025 Convention introduces the ITB Transition Lab, an innovative format designed to deliver concise, high-value content. Marketing experts from destinations and the hospitality sector will present data-driven recommendations on how to adapt to the ever-changing landscape of travel.
Registration Now Open
Excited to attend? Registration for ITB Berlin 2025 is now open online, and with no on-site accreditation available, securing your spot in advance is a must. Once registered, you’ll receive your accreditation and a personalized badge with a QR code for entry—directly in your inbox.
Whether you’re attending in person or virtually, ITB Berlin 2025 is the ultimate platform to connect with the brightest minds in travel, explore fresh ideas, and discover the future of the industry. Don’t miss out—register today!
About ITB Berlin 2025
Since its inception in 1966, ITB Berlin has cemented its place as the world’s leading travel trade show, influencing the global tourism landscape for nearly six decades. What began as a small regional event has grown into an essential platform for industry professionals from all corners of the globe to converge, share insights, and shape the future of travel. Each year, ITB Berlin attracts thousands of exhibitors, representing over 180 countries, showcasing the latest trends, innovations, and services across the entire travel ecosystem.
The event has evolved in tandem with the changing dynamics of the industry, shifting from a focus on traditional tourism to embracing cutting-edge technologies, sustainability, and digital transformation. ITB Berlin’s significance lies not only in its size but also in its ability to highlight emerging trends—be it in marketing, sustainability, or the digital revolution. It has played a pivotal role in launching new travel products, fostering international partnerships, and providing a space for dialogue on the most pressing challenges facing the sector.
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