HILTON LAKE COMO LAUNCHES MILAN FASHION WEEK APERITIVO EXPERIENCE
Hilton Lake Como launches Milan Fashion Week Aperitivo Experience. As the fashion world converges in Milan, Hilton Lake Como is poised to offer a stylish escape from the city’s vibrant fashion scene.
From February 24th to March 3rd, 2025, the chic hotel is rolling out a unique Milan Fashion Week Aperitivo experience, blending Italy’s storied fashion heritage with exquisite lakefront views and a dash of glamour.
Set against the stunning backdrop of Lake Como, Hilton Lake Como is the ultimate post-show haven for fashion enthusiasts looking to unwind. The hotel, formerly a silk factory, is deeply embedded in the fabric of Italy’s fashion and design industry. This connection adds a special layer of authenticity to this offer, making it the perfect spot to indulge in a stylish pre-dinner drink, relax after a day of runway shows, or simply people-watch in a luxurious setting.
An Aperitivo Like No Other
The Experience is available exclusively at Terrazza 241, Hilton Lake Como’s signature rooftop bar and restaurant, where guests can sip artisanal cocktails while gazing at breathtaking panoramic views of the serene lake. From 5:00 pm to 8:00 pm daily, this special offering features two uniquely themed cocktails and a curated selection of chic snacks. It’s the ideal way to immerse yourself in the high-fashion spirit of Milan, while soaking up the tranquil atmosphere of the lakeside retreat.
The cocktail selection is a nod to the world of fashion, blending classic Italian ingredients with creative flair. Guests can choose from two show-stopping drinks: the Blue Jeans (€18), a bold and intriguing mix of coffee-infused Campari, fennel martini, Chinotto San Pellegrino, and orange bitters, served in a denim-covered glass that’s as fashion-forward as the cocktail itself; or the Icon (€20), a fruity and floral blend of Grey Goose vodka, Triple Sec, pomegranate juice, and rose liquor – a nod to timeless elegance and beauty. Both drinks are crafted by the talented mixologists at Terrazza 241, right before your eyes, providing an experience that is as entertaining as it is delicious.
Sartorial Snacks to Complement Your Drink
No Aperitivo is complete without delectable bites, and Hilton Lake Como delivers with a sumptuous three-tier stand of stylish finger foods designed to delight both the eyes and the palate. Sweet and savoury treats come together to create a fashion-forward feast that will satisfy your cravings as you sip your cocktail.
Sweet lovers will indulge in miniature high heel-shaped truffles, chic chocolate lipsticks, and handbag-shaped white chocolate bonbons – all carefully crafted to resemble fashion accessories. These whimsical treats are as visually stunning as they are delicious, and make for the perfect Instagram-worthy moments.
On the savoury side, the snacks are equally impressive. Expect indulgent smoked salmon with horseradish cream and dill blinis, macarons filled with crushed pistachio and foie gras mousse, and maritozzo (a traditional Italian bun) stuffed with truffle cream and parmesan. The selection also includes shrimp, avocado, cream cheese, and paprika sandwiches, offering a balance of fresh flavors and culinary sophistication.
Terrazza 241: The Perfect Spot to Take in the Views
Located on the hotel’s rooftop, Terrazza 241 is the epitome of stylish lakeside living. With its expansive terrace offering sweeping views of Lake Como, the venue is ideal for enjoying the Milan Fashion Week Aperitivo experience. As you sip your cocktail and savor your snacks, you’ll feel the refreshing breeze of the lake, and the ambiance of the setting sun casting a golden glow over the water. It’s a relaxed yet fashionable way to unwind after the intensity of Milan Fashion Week.
The panoramic views from Terrazza 241 allow guests to take in the beauty of the region, with its charming villages, lush hillsides, and tranquil waters. Whether you’re seated at one of the sleek, modern tables or lounging on a plush sofa, every moment at Terrazza 241 feels like a celebration of Italy’s natural beauty and fashionable flair.
Hilton Lake Como: A Stylish Retreat for Fashion Lovers
Hilton Lake Como is not just a destination for fashion enthusiasts, but also a haven for travelers seeking a chic, modern retreat. Formerly a silk factory, the hotel beautifully blends traditional charm with contemporary design. Guests can enjoy 360-degree views of the lake from the rooftop pool, or relax in one of the 170 spacious rooms and suites, many of which boast private balconies or terraces overlooking the stunning surroundings.
The hotel also offers family-friendly accommodations, including Family Deluxe King Rooms, which can sleep up to four guests, as well as new interconnecting rooms. Whether traveling solo, with a partner, or as a family, The hotel provides an inviting and luxurious environment for all guests. The on-site spa offers pampering treatments for those looking to unwind, and the rooftop cocktail bar and restaurant are perfect for both pre-dinner drinks and sunset views.
Book Your Stay at Hilton Lake Como
Hilton Lake Como is an ideal base for both exploring the surrounding beauty of Lake Como and enjoying the fashion and culture of nearby Milan. With its sleek design, serene location, and exclusive offerings during Milan Fashion Week, this hotel offers an experience that combines the best of Italian style, relaxation, and indulgence.
Nightly rates at Hilton Lake Como start at €350 per night based on double occupancy, including breakfast.
To book your stay and reserve your spot visit the website or call +39 031 3385 2710.
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