CELEBRITY RIVER CRUISES TO LAUNCH IN 2027
Celebrity Cruises is set to revolutionize the world of river cruising with the introduction of Celebrity River Cruises, a new premium travel brand that promises to deliver a refined and immersive experience on the world’s most iconic rivers.
Starting in Europe, this exciting new venture will offer guests a unique opportunity to sail through historic cities aboard ships designed with the same elevated sophistication and modern luxury that the brand is known for at sea.
With an initial order for 10 transformative ships, Celebrity River Cruises is set to launch a new standard in river cruising, bringing the signature design, exceptional hospitality, and unparalleled service that guests have come to expect from Celebrity Cruises. Whether gliding along the Danube, exploring the Rhone, or meandering through the Seine, Celebrity River Cruises promises to take guests on intimate, culturally enriching journeys through the heart of Europe’s most storied cities.
A Fresh Approach to River Cruising
Celebrity Cruises’ decision to enter the river cruise market is a natural evolution of the brand’s commitment to delivering extraordinary travel experiences. As river cruising becomes an increasingly popular choice for travelers seeking intimate and immersive adventures, Celebrity is stepping in to elevate the experience in ways that only this premium cruise line can.
“We’re thrilled to announce our entry into the river cruise market through our Celebrity Cruises premium travel brand,” said Jason Liberty, President and CEO of Royal Caribbean Group. “Our guests and travel partners should expect us to do what we do best – innovate and elevate the river cruise experience. We know our guests will enjoy Celebrity’s elevated offering on the river. This is the latest example of how we are building the capabilities to deliver a lifetime of vacations.”
What makes Celebrity River Cruises truly stand apart is its focus on delivering high-end, personalized experiences. Guests can expect more than just a leisurely cruise along the riverbanks. With carefully curated itineraries, locally inspired cuisine, and unique shore excursions, Celebrity is poised to provide an entirely new way of seeing Europe from the water. The ships themselves are designed to offer 360-degree views, allowing travelers to soak in the beauty of every passing destination.
Bringing Ocean-Style Luxury to the River
Celebrity is best known for its luxurious Edge Series ocean ships, and this same sleek, modern design and attention to detail will be carried over to their river ships. Guests will step aboard vessels that boast the signature contemporary style and elegance the brand is known for, all while offering the intimate charm of a river cruise.
“Our goal is to bring the same world-class quality, sophistication, and exceptional service to the river that we’ve redefined on the ocean,” said Laura Hodges Bethge, President of Celebrity Cruises. “We’ve redefined travel on the ocean with our best-in-class hospitality, award-winning dining experiences, and cutting-edge design, and now we’re bringing those same elevated experiences to the river.”
One of the key differentiators of Celebrity River Cruises is the emphasis on design. The ships will feature expansive panoramic windows, allowing guests to enjoy sweeping views of the river and surrounding landscapes from almost every room. The public spaces will be airy and sophisticated, with a sleek modern aesthetic designed to evoke a sense of comfort and style.
A World of Immersive Shore Experiences
At the heart of Celebrity River Cruises is its commitment to offering authentic, destination-rich itineraries. The voyages will take guests on a deep dive into the history and culture of the cities and regions they visit, offering shore excursions that go beyond the typical tourist fare. Whether it’s exploring the medieval streets of Vienna, sampling local wines in Bordeaux, or immersing in the rich history of Normandy, each day ashore will provide a new opportunity to connect with the region’s unique heritage.
As part of its signature service-first approach, Celebrity River Cruises will offer a range of hand-picked shore excursions tailored to suit different interests, from guided walking tours of historic landmarks to culinary adventures that allow guests to taste their way through Europe. The goal is to immerse guests in the very fabric of each destination, ensuring that every moment spent off the ship is as enriching as the time spent on board.
A Focus on Culinary Excellence
As with all Celebrity Cruises’ offerings, food and beverage will be at the center of the experience. Guests will savor locally inspired cuisine, with menus crafted from the freshest regional ingredients. Onboard dining will reflect the essence of European river destinations, with a wide variety of options that cater to all tastes and dietary preferences.
What’s Next for Celebrity River Cruises
While full details of Celebrity River Cruises itineraries, fleet size, and specific ship features will be revealed in the coming months, bookings for this highly anticipated river cruise offering are expected to begin later this year. The debut ships will set sail in Europe, with the potential for further expansion into other regions in the future.
Travelers can expect a seamless booking experience, with Celebrity’s renowned customer service ensuring that every detail of their river cruise is taken care of. In the meantime, those eager to learn more can visit CelebrityCruises.com and sign up for updates on the launch of Celebrity River Cruises. Follow the brand on social media at @CelebrityCruises for the latest news and announcements.
A New Era of River Cruising
Celebrity Cruises has long been a leader in luxury travel, and its entry into the river cruise market is poised to shake up the industry. Combining the intimate charm of river cruising with the sophistication, world-class service, and innovative design that Celebrity is known for, Celebrity River Cruises is set to offer a cruising experience like no other.
As the demand for immersive and culturally enriching travel experiences grows, Celebrity River Cruises is primed to offer guests a unique way to explore some of the most iconic rivers in the world. Whether you’re a seasoned river cruiser or a first-time guest, these new sailings will provide an unforgettable way to explore Europe’s most historic cities and picturesque landscapes, all while enjoying the best of Celebrity Cruises’ luxury hospitality.
For more information and to receive updates on the launch, visit CelebrityCruises.com and start planning your next extraordinary river cruise vacation.
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