BANYAN TREE SAMUI EMBRACES THE WHITE LOTUS EFFECT
Known as “The White Lotus Effect”, luxury travelers are flocking to Samui in record numbers, eager to immerse themselves in the island’s splendor. And leading the way is Banyan Tree Samui, a MICHELIN-listed sanctuary that blends indulgence with Thai heritage, now unveiling bespoke experiences inspired by the show.
With its impeccable production and cinematic storytelling, The White Lotus has a track record of turning destinations into must-visit hotspots. Following seasons in Hawaii and Sicily, both of which saw an astounding 300% increase in hotel bookings, Koh Samui is bracing for an unprecedented wave of high-end travelers eager to experience its luxury resorts, tranquil wellness retreats, and cultural treasures.
While The White Lotus was not filmed at Banyan Tree Samui, its vistas—tiered into a lush hillside overlooking a secluded bay—bear a striking resemblance to the show’s dreamy panoramas. General Manager Remko Kroesen sees this as an opportunity to showcase the island’s refined elegance. “Viewers are falling in love with Koh Samui, dreaming of visiting its idyllic beaches, and seeking the same sense of exclusivity and sophistication that they see on screen,” says Kroesen. “This surge in interest will redefine Samui as a premier destination for luxury travelers.”
Banyan Tree Samui is more than a destination—it’s a cinematic dream brought to life. And for those seeking the magic of The White Lotus in real time, there’s no better place to begin the journey
Tailor-Made Experiences Inspired by The White Lotus
To cater to this growing wave of “set-jetting” enthusiasts—travelers who choose their destinations based on cinematic locations—Banyan Tree Samui has launched a collection of immersive experiences that seamlessly blend the magic of The White Lotus with the resort’s renowned hospitality.
“Sense of Lotus” Spa Experience
The Banyan Tree Spa Samui has introduced a 120-minute signature treatment inspired by the show’s serene imagery. The Sense of Lotus spa package begins with a White Lotus Polisher, where fine lotus seed powder gently exfoliates and rejuvenates the skin. The treatment is followed by a deeply calming Sense of Lotus body massage, transporting guests into a state of relaxation reminiscent of the show’s languid, luxurious pace.
A Toast to Luxury: The White Lotus Cocktail
For a taste of indulgence, guests can sip on the resort’s latest signature cocktail: The White Lotus. Crafted with vodka, white rum, lychee juice, lime juice, coconut milk, and fresh lychee, this tropical concoction is elegantly garnished with dried Damask rose petals, embodying the refined yet playful spirit of the series.
Sailing into Paradise: A White Lotus-Inspired Excursion
With its own private speedboat, Sense of the Sea, Banyan Tree Samui is offering guests the opportunity to embark on a bespoke island-hopping adventure to Mu Koh Ang Thong Marine Park, a stunning archipelago featured prominently in The White Lotus. The experience includes stops at secluded lagoons, hidden beaches, and coral reefs teeming with marine life—an unparalleled way to explore Samui’s mesmerizing waters.
Luxury Villas with Cinematic Views
Each of the 88 private villas at Banyan Tree Samui boasts an infinity pool and floor-to-ceiling views of the island’s verdant landscape or the Gulf of Thailand’s azure waters. Designed for those seeking absolute privacy, the 38-acre property is enveloped in tropical gardens and bordered by a secluded beach with coral reefs, creating an unmatched sense of exclusivity.
Guests can indulge in world-class dining at one of three on-site restaurants, including Saffron, which was recently recognized in the 2025 MICHELIN Guide. The resort also features an award-winning spa, a Rainforest hydrotherapy facility, a state-of-the-art fitness center, a kids’ club, and an array of curated wellness programs focusing on yoga, meditation, and Thai healing traditions.
An Invitation to Indulgence
As Koh Samui steps into the global spotlight, Banyan Tree Samui stands at the forefront, offering a seamless blend of luxury, culture, and cinematic inspiration. Whether indulging in spa rituals infused with white lotus essence, sipping exquisite handcrafted cocktails, or embarking on a bespoke seafaring adventure, guests will find themselves fully immersed in the island’s most enchanting escape.
Villas at Banyan Tree Samui, each with a private infinity pool, start from $585 per night.
For reservations and more information, contact samui@banyantree.com or call +66 077 915 333.
Leave a Reply