46.2 MILLION VISITED LOS ANGELES IN 2022. WHAT’S THE NEXT MOVE FOR THE CITY OF ANGELS?
Los Angeles Tourism, the official non-profit destination marketing and sales organization for Los Angeles, has reported its year-end figures at a press conference at IPW 2023 in San Antonio, Texas.
Los Angeles Tourism, the official non-profit destination marketing and sales organization for Los Angeles, has reported its year-end figures at a press conference at IPW 2023 in San Antonio, Texas.
The organization announced that it had reached 91 percent of 2019’s record-setting levels with $34.5 billion in total business sales in 2022. Over 528,200 tourism-related careers were generated last year, and $3 billion in state and local taxes were collected, supporting essential services for all Angelenos.
The announcement comes as Los Angeles continues to spotlight the new experiences and products that make up “LA 2.0” and prepares to welcome U.S. Travel Association’s international inbound travel show, IPW, from May 3-7, 2024.
“With so many exciting new reasons to visit our City of Angels, we’re thrilled to roll out the red carpet for IPW in 2024 and showcase why LA is the ideal place to stay, play, and do business,” said Los Angeles Tourism President and CEO, Adam Burke.
International visitation continues to be a key focus of Los Angeles Tourism. In 2022, international visitation increased by nearly 2 million visitors, representing an 81.7 percent year-over-year increase from 2021. In 2023, Los Angeles’ top five international source markets are expected to be Mexico (1,790,000), Canada (740,000), China (460,000), Australia/NZ (390,000), and UK/Ireland (330,000).
Across the city, new places to stay, award-winning dining experiences, vibrant attractions, advanced infrastructure, and more make up “LA 2.0” ready to welcome both first-time visitors and returning friends to Los Angeles with countless exciting new offerings. With 11 professional sports teams, the most of any U.S. destination, Los Angeles is also looking forward to hosting a spectacular lineup of major sporting events including the U.S. Open Championship in June 2023, the FIFA World Cup in 2026, and the 2028 Olympic and Paralympic Games.
To showcase Los Angeles’ breadth of attractions, entertainment, and accommodations, Los Angeles Tourism shared its star-studded global advertising campaign, “Now Playing,” at the press conference. The campaign’s ads, launched in September 2022 and February 2023, feature iconic locations in the city, top talent, live-action film, and animation.
The City of Angels will welcome travel exhibitors, buyers, and media from around the globe to Los Angeles for IPW 2024 next May. With an array of new experiences, incredible meeting spaces, and an exciting lineup of programming, Los Angeles is thrilled to roll out the red carpet for the world’s leading travel trade show. 2024 will be the sixth time LA serves as an IPW host city, welcoming attendees to experience the exciting updates shared at the press conference for themselves.
ABOUT LOS ANGELES & LOS ANGELES TOURISM
Los Angeles Tourism & Convention Board (Los Angeles Tourism) is the non-profit destination marketing and sales organization for the Los Angeles tourism industry and the ultimate resource for where to stay and play in the L.A. area.
Los Angeles is a dynamic, ever-evolving destination – where diversity thrives, and everyone is welcome. Discover the true LA by exploring its more than 30 culturally rich neighborhoods, each one offering a distinct vibe. LA is home to more than 300 days of warm sunshine, 75 miles of idyllic shoreline, more museums and performing arts venues than any other US city, and an innovative culinary scene led by influential tastemakers. A global creative capital and the epicenter of the sports universe, LA presents limitless possibilities for visitors from around the world
Sorin Dutoiu, Managing Partner of YOLO Media company
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